Wiki

Explanation of terms and acronyms related to the media and broadcasting world. Updated every week!

iFrame (Inline Frame)

  iFrame is an HTML element. It allows an external web page to be embedded in an HTML document. By using an iFrame, you can also insert a piece of content (an embedded video, image, short instructions etc.) from another source into a web page.

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IMA (Interactive Media Ads)

IMA (Interactive Media Ads): This technology is developed by Google that provides an SDK (Software Development Kit) and tools for incorporating video ads within video players. It enables publishers to integrate various ad formats, such as linear video ads and overlay ads, into their video content. Muvi uses IMA SDK across its apps for ad insertion. Live Audio Streaming is a rapidly growing segment of the digital media landscape. Platforms like Spotify, Apple Music, and Twitch have popularized this format,…

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IPTV (Internet Protocol Television)

IPTV or Internet Protocol Television is a system of transmitting and broadcasting television series using Internet Protocol Suite unlike traditional deliver through satellite signal and cable television formats. IPTV enables streaming media in smaller batches improving overall user experience. IPTV sends only one content at a time as requested by the viewer and a new stream is transmitted to the viewer when there is a change in the channel. IPTV requires a Set Top Box for seamless programming experience.

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Upcoming Webinar

The Future of Sports: From TV Screens to Streams
The Future of Sports: From TV Screens to Streams

From 2024’s Jake Paul vs Mike Tyson (Boxing on Netflix) attracting over 64M concurrent live viewers to 2025’s ICC Champions Trophy Final (Cricket on Disney+Hotstar) attracting over 61M concurrent live viewers, global live viewership habits are evolving fast in the sports industry & is experiencing a seismic shift—from traditional TV broadcasting to live, on-demand, multi-screen, digital streaming. 

Join Muvi for an insightful webinar that explores how sports broadcasting is being redefined in 2025 and beyond.

From fan-first content strategies, current trends, key challenges to monetization models and tech infrastructure, we’ll break down how you can thrive in this streaming-first era. Whether you’re planning to launch a direct-to-consumer sports platform or upgrade your current broadcast tech stack, this session is your roadmap to the future.

Things the Webinar Will Cover:

  • The evolution of sports broadcasting from cable to digital streaming
  • Market trends fueling the rise of sports streaming
  • FAST, SVOD, AVOD, and hybrid monetization models 
  • How to enhance fan engagement with interactive and mobile-first experiences
  • Tech stack needed for seamless and secure global delivery
  • Real-world examples of sports brands shifting to digital-first distribution
  • How Muvi enables a future-ready sports streaming infrastructure

Upcoming Webinar

September 03

9:00 AM PST

30 Minutes