Wiki

Explanation of terms and acronyms related to the media and broadcasting world. Updated every week!

Ad Exchange

Ad Exchange is an online marketplace where advertisers can buy ad inventory from multiple publishers. Examples: Google Ad Exchange (AdX), Pubmatic, OpenX, AppNexus, Magnite, Adapex, etc.

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Ad Macros

Ad Macros are placeholder variables used in ad tags or ad server systems to dynamically populate values such as content metadata, click-through URLs, creative IDs, or ad sizes. It’s used to optimize and personalize the ads for end users. It is required for Dynamic Ad Insertion (DAI).

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Ad Network

What is an Ad Network? An online advertising network or ad network is a company that connects advertisers to web sites that want to host advertisements. The key function of an ad network is aggregation of ad space supply from publishers and matching it with advertiser demand. Ad networks make it possible for advertisers to buy digital ads across a slew of publisher sites and apps. Advertising networks provide a way for media buyers to coordinate ad campaigns across dozens,…

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Ad Network

Ad Network is an intermediary company that connects advertisers with publishers to facilitate ad placements. Examples: Facebook Audience Network, Verizon Media, Brightroll, etc.  

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Ad Podding

 Ad pods are sequences of ads played back-to-back for OTT served content, similar to a commercial break on TV. Ad podding provides publishers the ability to return multiple ads from a single ad request. Podding is a more effective way of filling an extended ad break that offers a typical user experience.

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Ad Server

What is an Ad Server? An Ad Server is a web based tool used by websites which want to display ads and are also called "publishers", Ad networks and advertisers to help with ad management, campaign management and ad trafficking. An ad server also provides reporting on ads served on the website. Finally, an ad server serves the creative side: this means that the ad server or ad serving company also delivers the ad to each user’s browser. An ad…

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Ad Tag

An ad Tag is a snippet of code that defines an ad placement and provides information to the ad server. Also known as Ad URLs. Some Ad Servers like SpotX generate Ad Tags in numbers and some Ad Servers generate Ad Tags in URLs.

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Adaptive Bitrate Streaming (ABR)

ABR or Adaptive Bitrate Streaming(ABS) is a performance management method for streaming multimedia over computer networks.  In the past, most video streaming approaches were built on RTSP or RTP. However, today most adaptive streaming technologies are built for transmission over HTTP over large, broad-distribution networks. With this streaming method, viewers can get an optimal image and sound quality. Adaptive streaming technologies produce multiple files from the same source file and then distribute it to viewers watching on different devices through…

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Advertising supported Video on Demand (AVOD)

Ad-Supported Video on Demand (AVOD) is referred to monetization of video services that are made available to the end-user at no charge but are Ad-supported by adding advertisement in any manner to the video on demand. It can either be a Freemium service or Hybrid model of SVOD/TVOD/AVOD. AVOD services are typically cheaper than SVOD services. Examples for Ad-Supported Video on Demand (AVOD): YouTube

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AI (Artificial Intelligence)

Contrary to the natural intelligence (NI) shown by humans and other animals, Artificial intelligence (AI) is intellect demonstrated by machines, especially computer systems. AI emphasizes the formation of smart machines that work and respond like humans. Applications of AI include machine vision, speech recognition and expert systems.

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AirPlay

AirPlay allows you to mirror your display and stream video from iPad, Mac or iPhone to Apple TV. It also allows you to stream audio to any compatible speakers or Apple TV and including those connected to an AirPort Express router. AirPlay simply connects and starts streaming if you are on the same Wi-Fi network. AirPlay can use point-to-point Wi-Fi to stream if you are not on the same network.

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AOD (Audio on Demand)

AOD or Audio on Demand is referred to a system where users can listen to their favorite audio content any time anywhere they want via a website or mobile app, using internet. Earlier, when users want to listen to an audio content, first they need to download it to their device (Laptop, Mobile Phone, Tablet). Now the users can listen the audio content online directly through audio streaming without downloading it. Users only need a device (Mobile, Tablet, Laptop/Desktop) and…

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API

API or Application Programming Interface is a set of subroutine protocols, tools and definitions for creating Application Software. In other words, it is a code which makes possible for two software programs to interact with each other. API makes it simpler to develop a software application by providing all the building blocks. Types of API There are different types of APIs for websites, applications or operating systems. APIs take three basic forms: program-like, web-like and local. Popular API Examples: Google…

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Aspect Ratio

Generally, aspect ratio is used to determine the proportional relationship between the vertical and horizontal sizes of computer graphics. Aspect ratio is represented by the symbolic notation: X:Y. The values of X and Y are not the real width and height of the image, but describe the proportional relationship between them. For instance, usually movies are shot with a wide-angle lens, typically have an aspect ratio that is 16:9. That means, the width of the image area is almost double of…

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Audio Streaming

Audio streaming is a technology that allows the steaming of audio files, such as music or voice-overs to your computer over the Internet. Usually, first you need to download an audio file in a format like MP3, WAV, WMA etc. if you want to listen to music, or any other type of audio. However, in case of audio streaming there's no need to download the whole audio file first. In audio streaming, the audio file is delivered in small "packets".…

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Augmented Reality (AR)

Augmented reality (AR) is the real time integration of user's environment with digital information. The information about the surrounding real world of the user becomes interactive and digitally manipulable with the help of AR technologies. Augmented reality uses the existing environment and overlays new information on top of it, in contrast with virtual reality, which creates a completely artificial environment. AR devices have an input device, display, processor, and sensor. This can be accomplished through gaming consoles, contact lenses, eyeglasses,…

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AVC (H.264)

AVC or Advanced Video Coding (also known as H.264) is an industry-standard for video compression, the process of converting digital video into a format that takes up less capacity when it is transmitted or stored. AVC or H.264 delivers both small file size and high definition quality with half, even quarter of bitrate usage. So far, it is one of the most frequently used formats for recording, compression as well as the distribution of video content. Including 4K UHD, it…

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Security and Compliance in Streaming Solutions
Security and Compliance in Streaming Solutions

Security and compliance are critical considerations in the development and deployment of streaming solutions, ensuring the protection of sensitive data and adherence to regulatory standards. In this webinar, we shall have an insightful look at both these aspects.

On Security, we shall look at Data Encryption to protect Content and Access Controls for the Network. On Compliance, we will look deeper into regulations on Data Privacy, Accessibility Standards, Industry-specific regulations, and Recordkeeping & audit trails.

Why attend the webinar?

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