Wiki

Explanation of terms and acronyms related to the media and broadcasting world. Updated every week!

CapEx

CapEx or Capital expenditure is the expenses a business incurs in order to generate profits in the future. The type of industry in which a company operates mainly defines the disposition of its CapEx. So, in an IT environment, that could be servers, could be PCs, could be buying software, intellectual property, patent, or could be the engineering time needed to bring an asset into service. Capital expenditures can also include the upgrades and additions to the existing assets.  

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Closed Captioning (CC)

Closed captions (Abbreviated as CC) are a text version of the spoken part of a movie, computer presentation or television program. Sometimes, they include descriptions of non-speech elements (For example, "machinery starting up"). It can be stored separately or embedded within the video. The common formats are WebVTT, SRT, DFXP and TTML. The viewer has the power to deactivate the closed captioning in a video. Closed captioning was developed for hearing impaired people. However, it can be useful in situations…

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CMS (Content Management System)

CMS or Content Management System is a web interface which allows users to create, manage and publish digital content directly to the Web. Typically, it supports multiple users in a collaborative environment. The CMS allows users to create, edit and publish content from anywhere and at any time. Content management systems are categorized into four distinct types: component content management systems, Web group content management systems, Web content management systems and enterprise content management systems.  

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Codec

Codec is the blend of two words i.e. coder and decoder (co + dec). A codec encodes a signal or a data stream for storage and transmission, probably in encrypted form and the decoder function converses the encoding for editing or playback. Codecs are mainly used to compress the large video and audio files to transmit flawlessly over the internet. At the users end the video/audio files are decoded for viewing. Most commonly, codecs are used in streaming media, video…

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Content Delivery Network (CDN)

A content delivery network (CDN) is a collection of global servers (network) that catches and delivers social networks, live streaming media, downloadable objects (documents, software, media files), web objects (scripts, graphics and text), on-demand streaming media and applications (portals, e-commerce) to a user based on the geographic locations of the user, irrespective of the origin of the content and a content delivery server. How CDN Works? The browser downloads every referenced asset from a single origin server, when a user…

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CPM/CPI

CPM or CPI  is frequently used measurement in advertising. CPI or Cost Per Impression is the cost incurred for each prospective customer who views the advertisement, whereas CPM (Cost Per Mile) alternatively known as Cost Per Thousand (CPT) refers to the cost incurred for every thousand prospective customers who view the advertisement. For one thousand views or clicks of an advertisement, advertiser pays this cost.  How CPM is Calculated? Divide the total number of impressions the ad will make by 1,000.…

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Cryptocurrency

Cryptocurrency is a type of virtual, digital or alternative currency. It uses strong cryptography to control the creation of additional units, verify the transfer of assets and secure financial transactions. Bitcoin was the first cryptocurrency to capture the public imagination. It is much easier to transfer funds between two parties in a transaction by using cryptocurrency.

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CSS (Cascading Style Sheets)

CSS or Cascading Style Sheets is a set of formatting instructions that controls the appearance of a webpage. In other words, it is a style language that defines layout of HTML documents. For instance, CSS covers background images, margins, lines, width, height, colors, fonts, advanced positions and many other things of a webpage. HTML can be used to add layout to websites, however, CSS offers additional options and is more precise and sophisticated.  

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