Wiki

Explanation of terms and acronyms related to the media and broadcasting world. Updated every week!

AVC (H.264)

AVC or Advanced Video Coding (also known as H.264) is an industry-standard for video compression, the process of converting digital video into a format that takes up less capacity when it is transmitted or stored. AVC or H.264 delivers both small file size and high definition quality with half, even quarter of bitrate usage. So far, it is one of the most frequently used formats for recording, compression as well as the distribution of video content. Including 4K UHD, it…

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Bandwidth

Bandwidth is well-defined as the volume of data that can be transmitted from one point to another in a fixed amount of time. Usually, the bandwidth is expressed in bytes per second or bits per second(bps) for digital devices. Different bandwidths are required for different applications. For example, standard definition (SD) video (480p) works at 1 megabit per second (Mbps), however, high definition (HD) video (720p) works around 4 Mbps, and HDX (1080p), more than 7 Mbps. Primarily, there are…

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Aspect Ratio

Generally, aspect ratio is used to determine the proportional relationship between the vertical and horizontal sizes of computer graphics. Aspect ratio is represented by the symbolic notation: X:Y. The values of X and Y are not the real width and height of the image, but describe the proportional relationship between them. For instance, usually movies are shot with a wide-angle lens, typically have an aspect ratio that is 16:9. That means, the width of the image area is almost double of…

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Codec

Codec is the blend of two words i.e. coder and decoder (co + dec). A codec encodes a signal or a data stream for storage and transmission, probably in encrypted form and the decoder function converses the encoding for editing or playback. Codecs are mainly used to compress the large video and audio files to transmit flawlessly over the internet. At the users end the video/audio files are decoded for viewing. Most commonly, codecs are used in streaming media, video…

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Upcoming Webinar

Launching OTT for Emerging Markets: Payments, Language, and Infrastructure
Launching OTT for Emerging Markets: Payments, Language, and Infrastructure

Emerging markets are driving the next wave of OTT growth—but succeeding in these regions requires unlocking various challenges. From fragmented payment ecosystems and diverse languages to inconsistent network infrastructure, video platforms must adapt strategically to unlock real scale.

 

Join us for this webinar where we break down what it truly takes to build, launch, and scale OTT platforms in high-growth emerging markets like South & Southeast Asia.

 

In this session, we’ll explore key market realities, and the critical technology and business decisions that can make or break your OTT success in these regions. We will also touch upon how platforms like Muvi One help overcome these challenges through integrated solutions for payments, localization, and streaming performance.

 

Things the webinar would cover:

  1. Key growth trends, mobile-first consumption behavior, and what makes these markets unique.
  2. Navigating low credit card penetration with alternative payment methods like wallets, and carrier billing
  3. Leveraging AI for multi-language UI, automated subtitles and dubbing, along with intelligent content discovery, personalization, and predictive analytics to drive deeper regional engagement.
  4. Handling low bandwidth conditions, device fragmentation, and ensuring seamless playback with adaptive streaming 

Upcoming Webinar

April 30

12:00 AM PST

30 Minutes