Wiki

Explanation of terms and acronyms related to the media and broadcasting world. Updated every week!

Electronic Sell Through (EST)

Electronic Sell Through (EST) or sometimes also known as Download to Own (DTO) is referred to digital sale of media where consumers pays a one-time fee to download the media for unlimited viewing or accessed on demand via the Internet, Mobile and Cable. It is also described as an extension to Home Video Market. Examples for Electronic Sell Through (EST): iTunes Store, Microsoft Zune, Amazon Video, Walmart

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Embedded Video

Embedding allows you to place or copy the video from its original website onto a different site using “embed code” or an html code. To embed a video, copy the embed code from the original video site and paste the code into the site where you would like the video to appear.   Example of Embed Code: <iframe width="560" height="315" src="https://www.youtube.com/embed/jmA48sHA7OI" frameborder="0" allowfullscreen></iframe>

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Encoder

Basically, “Encoder” is a device that is used to convert data from one format to another. It can be either software or hardware. An encoder is important for converting the forage from your camera to streamable data. RTMP (Real Time Messaging Protocol) is the most popular format for the converted data. The encoder takes the format that is required and converts it into codecs (decompression/compression/). For instance, H.264 is the standard for streaming internet sources. It is also the suggested video…

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ePub (Electronic Publishing)

ePub or e Publishing (Electronic Publishing) is the process of distributing information through electronic mediums including e-books, online magazines, email, PDF files, the development of digital catalogues and libraries with the help of internet. There is also another form of e Publishing, where content is distributed via CDs or DVDs. Users can access these content on their e-Reader (iPad, Kindle, Tablet. Smartphone etc.) or computer (Desktop/Laptop).  

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Upcoming Webinar

Keep it Secure, Keep it Safe: Tips and Techniques to Protect Your Video Content
Keep it Secure, Keep it Safe: Tips and Techniques to Protect Your Video Content

Streaming content security has quickly elevated to the number one priority across the industry. That’s because billions are being lost in live event revenue, such as sporting events, to pirates each year. But securing streaming content from theft isn’t an easy task. There are hundreds of possible vectors, everything from network intrusion to player/app doppelgangers to CDN leeching, through which pirates can obtain and redistribute content. In this webinar, SVTA CEO Jason Thibeault will take a look at some of the more prominent vectors, techniques and tips to mitigate potential problems, and discuss the recent SVTA Security Working Group publication, “OTT Streaming Security Checklist.” 

Why Attend the Webinar:

  • Understand the current state of streaming piracy.
  • Understand some of the more popular ways through which pirates get access to content.
  • Learn some tips and techniques to create a “layered” approach to mitigating piracy.
  • Learn about the new SVTA publication, “OTT Streaming Security Checklist”.

Upcoming Webinar

April 25

8:00 AM PST

30 Minutes