With Alie, you can recommend anything from movies, music, news to books and e-commerce products. Alie offers you a simple solution to place recommendations on any page of your website or app, be it a home page or shopping cart. Though, we suggest some standard places where you can show the recommendations to increase customer engagement and spending.
Home pages are considered to be the storefront of your digital operations. With Alie, you can deliver a personalized homepage every time someone accesses your website or app. Show recommendations to your customers based on their location, interests, or subscription package. You may also consider using crowdsourced “best-sellers” or use browser cookies to show the products/items to your guest users.
If a user is on a product detail page it means they are strongly considering the purchase. You need to make the most of this intent with clever cross-selling, or upselling strategies. Recommend anything which compliments the product or adds value to the product.
Cart is the final destination before customers exit your website or app, but it also offers an important upselling opportunity. At the cart stage, personalized product recommendations can help you increase Average Order Value (AOV)/customer, without having a negative impact on conversion. Shopping Cart recommendations also give you an opportunity to cross/up-sell when customers add products directly to the cart from product listing pages(instead of going through product detail pages).
When customers are looking for something in particular they usually go for a site-wide search instead of going through category pages. This gives you an opportunity to show recommendations that are similar to a user search query or if you have an active ad monetization program then go for sponsored products in a similar category.
59% of consumers say that marketing emails influence their purchase decisions. A detailed product recommendation email & push notifications strategy helps optimize the customer experience and drive business results. Alie offers you a simple API interface using which you can embed Alie recommendations in your Email and Push Notifications to drive customer engagement and sales.