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The Ultimate Guide to Choosing the Right Ad Server

Sreejata Basu Published on : 16 June 2020
The Ultimate Guide to Choosing the Right Ad Server


If you have an online video platform, choosing an appropriate video ad server is one of the most crucial decisions you have to make, if you are serious about monetizing your content. That’s because the ad server will not only host online video advertising and deliver them to your target audience but will also audit your online marketing spend by monitoring the impressions and click-throughs of your online ads.

In the next 2 minutes, you will get an in-depth analysis of choosing an apt video ad server for your streaming website. 


Here’s a list of things you must keep in mind before choosing an ad server for your business:


1. What’s the Basic Architecture of your Video Advertising Business? 

Do you engage in partner distribution in your video business? Do you support live streaming or offer dynamic ad insertion on VOD? You have to first gauge the architecture of your streaming business before narrowing down on the kind of ad server you would want. 

Ensure that your video ad server is investing in these areas and will continue to do so in the future.


2. What Type of Ad Server Features are Offered?  

Before zeroing down on an ad server first you have to make certain things clear – these are the basic features your ad server has to offer –

  • Geo-target down to the city and zip level
  • Ad targeting by device model
  • Ad display time and date settings
  • Controlling how often can a viewer see a particular ad


3. What is the Pricing Point?

While some ad servers only charge a per advertisement serving fee, others have a fixed pricing point for a setup fee, a monthly minimum fee, and an ad serving fee based on usage. So make sure you know exactly what the charges will be before you commit to a contract.

[Muvi Ads charges No Minimum Views or Traffic Required to Open an Account! What’s more, you can keep 100% of the ad-generated revenue!]


4. What Ad Unit Types are Supported? 

It’s important to understand what kind of ads are supported by your ad server – does it support only banner ads or only video ads or both, interstitial ads, MRAID, VPAID, etc. Also, you need to know beforehand whether the ad server supports pre-roll, mid-roll, and post-roll ads as the timing of displaying the ads is a crucial factor for determining the ad impression.


5. Are the Ads Responsive to Mobiles & Desktops?  

This is an important feature to look out for in an ad server depending on the kind of playback devices your viewers use. Some organizations started out catering to the desktop market and have been slow to move into the mobile space or their products are not as stable and mature as their desktop ones. Make sure the ad server you choose delivers mobile-responsive ads as Millenials are mostly active on their smartphones.


Why Choose Muvi Ads?

Muvi Ads lets you host and deliver multi-format ads to your streaming websites and apps seamlessly across multiple platforms. Using Muvi Ads, you can source ads from local businesses and manage your ad inventory in one place! Not only that, you get to keep 100% of the ad revenue a feature that no other ad server would offer you! From geo-targeting, dynamic ad insertion to analytics, Muvi Ads has it all.


To take a test drive of our one-of-a-kind ad server, Sign Up with our 14-Days Free Trial!

Written by: Sreejata Basu

Sreejata is the Manager for Muvi’s Content Marketing unit. She is a passionate writer with a background in English Literature and music. By week Sreejata spends her time in the corporate world of Muvi, but on weekends she likes to take short hiking trips, watch movies and read interesting travelogues.

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