Advertisements are the backbone of most marketing practices. It is considered as a heart for the core branding of any company or business, And in terms of forms, Video Ads have ruled the game and remains a top choice when … Continue reading
To say that Ad Tech is super confusing would be the understatement of the century. Today’s Ad Tech landscape is far more comprehensive than what it was even a couple of years back. Statista predicts that 53% of global digital … Continue reading
Ads play an important role in any kind of business. Whether it is creating brand awareness or persuading your audience to make a purchase, the right choice of ads can generate better revenue. As you search online, there are … Continue reading
Is your ad revenue up to the mark? Are your online viewers skipping your ad the most instead of clicking on it? Is your ad becoming boring for your online viewers? The OTT platform is a great medium to … Continue reading
Is your ad reaching your target audience? Do you feel it’s time-consuming having to negotiate with many advertisers? Do you feel frustrated having to fill up the spaces in your ad inventory? If you are a publisher or an advertiser, … Continue reading
Dynamic ad insertion is an effective way to monetize content. According to Statista, Global spend on TV advertising is expected to rise from $173 billion in 2018 to $192 billion in 2022. In the next few minutes we are going … Continue reading
If you are part of the ad tech ecosystem, you clearly know that ad tech is more than trade between publishers and advertisers as showing relevant display ads in less than a thousand milliseconds is easier said than done. … Continue reading
Advertising is an essential factor when it comes to running a business or company. Well, while creating an advertisement may sound easy, crafting an effective and compelling ad creative is not a cake walk. Here are five tips to follow … Continue reading
Just setting up your display ad campaigns for prospective customers is not enough. Measuring display ads is equally important. Just head to the analytics page and you would be surprised to see numerous graphs and charts. Well, all … Continue reading
Before starting with your AVoD platform, it’s important to understand how video ads are becoming so popular and why you should invest in them. In this blog, you will be getting a detailed analysis of the different forms of … Continue reading