In this day and age of globalized digitalization, Over-the-Top (OTT) platforms are competing not only locally but also reaching out to viewers beyond borders, cultures, and languages. If you are opening an entertainment destination for regional cinema or a niche … Continue reading
In this day and age of globalized digitalization, Over-the-Top (OTT) platforms are competing not only locally but also reaching out to viewers beyond borders, cultures, and languages. If you are opening an entertainment destination for regional cinema or a niche site for global audiences, being multilingual is no longer a choice; it is a strategic imperative.
But going multilingual with your OTT platform goes beyond subtitles and voice-overs. To really speak to viewers across the globe, you require professional translation and localization services that convey meaning, intent, cultural context, and emotional subtlety. That’s where VerboLabs steps in and enables OTT creators to go to market confidently in any geography with precision, pace, and audience resonance.
Let’s give you insight into why investing in professional translation becomes really important when launching a multilingual OTT platform, and how a technology-facilitated partnership, such as Muvi + VerboLabs, makes it effortless.
The OTT market is expected to grow to $476 billion by 2027, with over 70% of growth happening in non-English speaking countries like Southeast Asia, the Middle East, Latin America, and Africa. From Spanish thrillers to Korean dramas and Hindi rom-coms, the demand for localized content worldwide is going through the roof.
Viewers don’t simply want content in their language; they want cultural suitability, emotional resonance, and trouble-free viewing experiences.
Most of the streaming platforms lack this only. Literal or machine translations tend to warp storytelling, lose humor, or miss emotional undertones. Consequently, audience interaction declines, and brand credibility is lost.
The following are some of the most common traps OTT platforms encounter when translation is not professionally managed:
Translations that are done as is or literal translations tend to lose cultural idioms, puns, and context, rendering scenes hollow or disorienting.
Improperly translated subtitles or audio can annoy viewers and cause churn it particularly when alternatives provide superior experiences.
There are strict content regulations in most countries. A mistranslated sentence could result in regulatory penalties or being banned.
If you are unable to communicate the user’s language via your platform, then your brand seems alien, disconnected, and untrustworthy.
In order to prevent these, you require professional human translation supported by linguistic and cultural knowledge.
Employing expert services, such as VerboLabs, pairs AI-driven automation with expert linguists to offer scalable, uniform, and culturally accurate translations in subtitles, metadata, titles, summaries, audio dubbing, and even marketing materials. The pairing offers quick translation with 100% correctness.
Localization is not merely translating words; it’s about re-purposing tone, emotion, references, and pace to fit the target market. Localization makes viewers feel that the content is produced for them.
In any of the smart devices from mobile apps and smart TVs to browser streaming, expert translation guarantees cross-platform suitability, caption styling, and accessibility compliance.
Multilingual metadata, descriptions, and keywords improve your visibility on search engines and in-app search results, helping you attract the right viewers organically.
Creating multilingual metadata, descriptions, and keywords enhances your search engine results and in-app search visibility, and drives the correct viewers to you organically.
Improved translation = greater engagement = longer watches = more subscriptions and ad revenue. It’s an easy equation.
Muvi is a leading provider of end-to-end streaming-centric products that enable you to launch and monetize your OTT platform without coding. From OTT platforms and live streaming to eLearning, short-form content, and playout solutions, Muvi empowers organizations with highly customizable, scalable, and secure technology.
VerboLabs helps to clear this gap by providing industry-level translation, localization, dubbing, subtitling, and localization across 120+ languages. With the network of 15,000+ certified linguists worldwide, you not only speak to a global audience but also connect with them.
With Muvi’s modular backend and VerboLabs’ agile delivery model, your content files can be translated, localized, and re-uploaded into your CMS without friction.
Are you looking to expand from 2 to 10 languages in one quarter? We can manage it. VerboLabs’ scalable capabilities enable you to do so without compromising quality.
Recently, one of VerboLabs’ clients, a local OTT startup, incorporated VerboLabs’ translation solution to expand to five Indian languages from two, covering Tamil, Bengali, and Marathi. Viewership engagement went up by 34% in three months, while user churn reduced by 27%.
Do you want to know the secret? Native translators, culturally accurate dubbing, and localized marketing content — all done under tight timelines and large-volume rollouts.
The OTT universe is changing rapidly, and the winners will be those who get localized early and genuinely. Translation is not a checkbox in post-production, as it’s a strategic growth leg.
From launching your very first product to expanding into new regions, having partners like Muvi and VerboLabs means your platform doesn’t merely translate into many languages as it speaks to hearts, cultures, and communities globally.
Explore VerboLabs’ translation services to launch or scale your multilingual OTT platform today.
📍 Visit: https://www.verbolabs.com/translation-services/
📍 Schedule an appointment with the Muvi team
Written by: Sreejata Basu
Sreejata is the Manager for Muvi’s Content Marketing unit. She is a passionate writer with a background in English Literature and music. By week Sreejata spends her time in the corporate world of Muvi, but on weekends she likes to take short hiking trips, watch movies and read interesting travelogues.
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