Africa is fast becoming one of the most exciting growth markets for OTT and video streaming — and yet, it comes with its own unique challenges, opportunities, and nuances. To unpack what it really takes to build a successful OTT … Continue reading
Africa is fast becoming one of the most exciting growth markets for OTT and video streaming — and yet, it comes with its own unique challenges, opportunities, and nuances. To unpack what it really takes to build a successful OTT platform in this region, we recently hosted a webinar titled “Building the Next Big OTT Success Story in Africa.”
If you missed the live session, here’s a quick snapshot of what was discussed — without spoiling all the insights.
Watch the full webinar to dive deeper into the opportunities shaping Africa’s OTT future.
One of the biggest themes from the webinar was the sheer untapped potential of the African streaming market. With a rapidly growing mobile-first population, increasing internet penetration, and rising demand for local and regional content, Africa presents a massive opportunity for OTT platforms willing to think differently.
However, success in this region isn’t about copying global OTT models and hoping they stick. It’s about understanding local consumption habits, infrastructure realities, and monetization preferences.
Thinking of launching an OTT platform for emerging markets? SIgnup with Muvi One – the complete end-to-end feature-packed OTT solution
A major highlight of the discussion was content strategy. Viewers across African markets strongly gravitate toward localized storytelling, regional languages, and culturally relevant narratives. Shorter formats, mobile-friendly content, and flexible viewing experiences play a critical role in driving engagement.
The webinar also touched upon how micro-content and episodic formats are becoming powerful tools to capture attention and build loyal audiences — especially in mobile-heavy regions.
Curious how leading platforms are using short-form content to drive growth? Watch the session to learn more.
Read Blog:
How To Build a Vertical Video Streaming App like ReelShort?
How To Build a Short Drama App Like DramaBox Without Coding
Download our exclusive Ebook on Microdrama to unlock all the secrets to the viral success of short video apps!
Another key takeaway was around monetization. Traditional subscription-only models don’t always work in price-sensitive markets. Instead, hybrid monetization strategies — combining AVOD, TVOD, and affordable subscription tiers — are proving to be far more effective.
The speakers discussed how flexible pricing, regional payment options, and ad-supported models help platforms scale sustainably while keeping content accessible.
Technology choices can make or break an OTT business in emerging markets. The webinar highlighted the importance of:
Rather than building complex infrastructure from scratch, many successful platforms are opting for ready-to-scale OTT solutions that allow them to focus on content, growth, and user experience.
The session wrapped up with a practical message: success in Africa’s OTT space comes from understanding the market deeply, staying flexible, and choosing the right technology partners. Platforms that combine strong local content strategies with scalable tech and smart monetization are best positioned to lead the next wave of growth.
This webinar offers valuable insights for:
Check out our customer stories for Kava built on Muvi One for the Africa OTT Market.
This blog only scratches the surface. The full webinar dives deeper into real-world strategies, challenges, and opportunities shaping OTT success in Africa.
Watch the full webinar: “Building the Next Big OTT Success Story in Africa”
Learn more about how Muvi can help you launch your OTT platform in Africa in days, by taking the 14-day Free trial!
Written by: Sreejata Basu
Sreejata is the Manager for Muvi’s Content Marketing unit. She is a passionate writer with a background in English Literature and music. By week Sreejata spends her time in the corporate world of Muvi, but on weekends she likes to take short hiking trips, watch movies and read interesting travelogues.
Add your comment