A new surge in video ecommerce is shoppable video. Findings of a recent survey has shown that online retailers featuring video on their sites help boost their customer browsing time by 340%. As brands become increasingly aware of the power of shoppable video to drive more revenue, here’s why you should invest in video ecommerce.
What are Shoppable Videos?
It often happens that you are browsing through products on an ecommerce website and suddenly land on a video ad displaying an attractive dress or footwear and you wish to buy the same product that the model is wearing. Actually, you could, through shoppable video!
Shoppable video is a type of video content or advertisement of a particular product put up on sale on an online ecommerce store. It attracts online shoppers and helps them watch a product demo of a particular product (be it garments, accessories, electronics, etc) and directs them to the product pages.
Surge in Shoppable Video
Ecommerce video increases add-to-cart-conversion by 37%. Shoppable videos have witnessed a huge surge of late and has elevated the entire online shopping experience to a whole new level. Since these video experiences meet the viewers where they are, they have the potential to unlock valuable user data, and empower brands to connect with consumers through more meaningful video interactions.
With the rise of technology, online retail brands are bringing life to products by combining video with commerce. Retailers and marketers are finding shoppable videos to be a personalized customer engagement strategy that creates a better user experience for shoppers by guiding them in their decision-making process.
By adding calls-to-action and add-to-cart functionality, you can increase cart value and ultimately, convert more viewers into buyers- thereby boosting revenue.
Shoppable Video Drives Revenue
As ecommerce video continues to play a major role in today’s customer life cycle, it’s more important than ever that brands understand how to use video assets to drive brand engagement and increase online sales. Here are the reasons why an ecommerce business should incorporate shoppable videos to drive revenue.
1. Build Brand Loyalty
By incorporating videos in ecommerce, ecommerce store owners can manage to attract and also offer viewers with an added user experience. By uploading the video content on the website, customers can watch real-life use cases of the product in detail which leads to increased customer experience and thus brand loyalty.
2. Build Customer Engagement
Interactive video in ecommerce platforms helps build customer engagement. Including videos with advanced technology for your eCommerce platform enhances customer engagement and leads to better user experience. Videos can give an engaging brand experience with a storytelling approach creating an emotional connection with customers.
3. Improved Conversions
Studies have shown that ecommerce store owners using interactive shoppable video search results, see an increase in conversion rates. Clickable videos with direct ‘add-to-cart’ functionality drive conversions without hampering the overall shopping experience for consumers.
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