Written by: Roshan Dwivedi
The Indian Prime Minister and UN’s International Yoga Day initiative have put Yoga firmly on a digital map followed by the popularity it gained through live streaming of the day. What was years ago a treasured art form with the Yogis in the Himalayas, is now the next frontier of the streaming industry.
Those of us who prefer to go to yoga classes at a local studio may not pay much attention to the world of online yoga classes, but many yogis are realizing that the world of streaming yoga classes is much more than just cueing up a video on YouTube. The need for a brand identity attached with the art and with the arrival of new monetization techniques, Yoga has gone online.
Here are three Yoga streaming websites that set the standards for Yoga streaming and created the roadmap for many others to follow:-
Based in Santa Monica, California, YogaGlo offers a staggering selection of recorded classes – 1,800 and counting – with one or two new ones added each day. The site makes it easy to find a class perfectly suited to one’s state of being at any given moment. The super-short classes targeting specific body parts are ideal for those too harried to attend to their bodies for more than a few minutes here and there. It has an online scheduler that will let you put classes in a queue and set (virtual) attendance goals for the week.
Yogis Anonymous is a gift for stay-at-home yogis who prefer the structure of taking classes from the same teachers week after week. This Santa Monica, California-based studio live-streams videos of select classes, most in some form of Vinyasa yoga. Multiple cameras in the back of the room film the entire class as it unfolds, from start to finish. Just as with an in-the-flesh class, you’ll see the instructor enter the studio and settle in, then proceed to share the casual deep thoughts that yoga-studio regulars have come to expect.
In addition to tuning in to live classes, subscribers can browse more than 1,100 prerecorded sessions. The website also includes access to workshops, both live-streamed and on demand, from big-name visiting yogis.
Instead of offering classes from a single establishment, YogaVibes has cameras in the studios of high-profile teachers all over the country, from Chapel Hill, North Carolina, to Santa Cruz, California. YogaVibes’ classes range from 10-minute tune-ups to 2½-hour intensives, and, like YogaGlo, allows searches by body part.
Whether you are a Yoga enthusiast or a teacher, there is no reason why you should not check these services out. For the Yoga teachers, trainers and content owners, it’s the new way of establishing your name in the industry through a streaming service that personalizes your service to a huge extent for consumption by your target audience.
Setting Up Your Own Online Yoga Streaming Service
As we are all aware of, setting up a streaming business is a fraction of ease as it is to use it. The sky-high upkeep, the continuous need for tech support, high capital expenditure for setup and piracy issues are some of the most vital issues that surround this business.
There’s still a way out. The Muvi way.
This Platform-as-a-Service (PaaS) Video streaming solution from Muvi enables you to setup your on-demand and live video streaming platform in minutes for ‘Zero CapEx’ and start earning from Day 1 with your content. Not just that, it also enables you to deploy mobile, tablet, smart TV and OTT box apps in less than half a week along with the platform so that your Yoga training is streamed across platforms and devices to cater to the need of every subscriber.
If Yoga brings ease to life, Muvi brings ease to streaming Yoga. How are you looking to be an online Yoga Guru today?