The video-streaming world is not only expanding, it’s also booming. From binge-worthy entertainment to interactive learning, from live events to hyper-niche content communities, today’s audiences demand everything on demand and on their terms. This wave has generated huge revenue-generating capabilities … Continue reading
The video-streaming world is not only expanding, it’s also booming. From binge-worthy entertainment to interactive learning, from live events to hyper-niche content communities, today’s audiences demand everything on demand and on their terms. This wave has generated huge revenue-generating capabilities amongst creators and streaming companies.
However, the reality is: uploading is not the only way to monetize a streaming platform. It is of strategy, value, personalization, and the appropriate technology to assist you at each phase.
This is where platforms such as Muvi, supported by its collaboration with Magnaquest Technologies, are reshaping the world of OTT and letting creators and businesses build, monetize, and scale streaming businesses without any hassle.
Knowing the tools that will run your growth is important before getting immersed in monetization techniques.
Muvi is a SaaS (Software as a Service) platform that offers a range of comprehensive streaming platform solutions that empower you to build and manage a successful streaming business. With its alliance in Magnaquest Technologies, you also have the power of powerful subscription management, automated billing, revenue processes, churn metrics, and lifecycle management, that is, you attract subscribers, not only that.
Together, they form a complete engine for streaming growth: content + monetization + subscriber management + scalability.
Your business model determines your platform revenue. Muvi allows you to change, blend, or develop your strategy as your following expands.
The beauty? Muvi can take all three in stride, and you can experiment, change, and develop a diversified revenue plan without having to be a programmer.
Subscribers are good, but retaining them is the place where true revenue lies. Churn can drain your profits if left unattended. Personalized offers, flexible plans, proactive engagement, and data-driven retention strategies will help you cut churn by a massive margin with Magnaquest’s advanced subscription and lifecycle intelligence. Knowing what your audience adores (and, conversely, dislikes) you establish longer-term relationships and lifetime value.
Expansion should not tear down your platform. Using the cloud-based infrastructure of Muvi, your streaming platform is able to serve spikes, live events, global launches, and consumption via multiple devices without performance problems. Expansion is made easy through regional pricing, multi-currency payments, localized content and global CDN support. Growing your billing workflows along with the good ones of Magnaquest will get you prepared to your next million viewers.
The most successful video will not work when kept in secret. Intelligent classification, meta tags, search engine friendly titles, thumbnails, captions, and recommendations of content make sure that the viewer is guaranteed of finding what he/she wants and being surprised with more than he/she had anticipated. Advertising teasers, clips, and previews on social media and newsletters will send new users back to your platform to create a brand presence and a conversion base.
The key to every successful streaming business is strong analytics. The trends of watch-time, viewer behaviour, drop-off point, content popularities and revenue data indicate exactly what is working. Muvi analytics and monetization intelligence of Magnaquest allow you to make informed decisions on the right price to set, optimal ad placement, content establishment, and anticipate future trends with certainty.
Video streaming platform monetization is a mash up of creativity, strategy, and technology. Combine all of these with a combination of a right mix, engaging content, smooth user experience, flexible models of monetization, high retention, and data-informed decisions, and your platform becomes not only a library of content but a business. Using the end-to-end OTT solution and the powerful system of subscription and revenue management of Muvi and Magnaquest, you will have the ideal base to start, grow, and earn without complications, without code, and without restrictions.
Written by: Shivashish
Shivashish works as a content writer at Muvi. He has worked in domains like e-commerce, employee engagement, sports and entertainment. A poet by heart, Shivashish believes in creating quality content that is rich in information and easy to understand.
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