Answering The Biggest Question About Cord Cutting 24 August 2015
Cord cutting is real. Now, the biggest question everybody wants to answer isn’t whether Americans are ditching the pay-TV bundle for OTT video services like Netflix, but simply how fast the transition will occur. Traditional media stocks got crushed earlier this … Continue reading
Streaming Revolution Hurting Cable And Broadcast Networks Alike 24 August 2015
The digital streaming TV revolution hasn’t just wreaked havoc on broadcasters. It’s hit cable television, too. And Wall Street is noticing. The summer season was once cable’s most important time of the year. Broadcasters like CBS, NBC, Fox and … Continue reading
Viewer Choices, Reviews, Ratings Impact Streaming Media 24 August 2015
Millennials prefer SVOD (subscription video on demand service) and OTT video (over-the-top) TV watching to traditional TV, cable, or satellite viewing. NPD Group’s Connected Home Intelligence Report reported that adults aged 18-34 make up the only age group to … Continue reading
How Amazon Is taking Over TV 24 August 2015
At first glance, it seemed like a typically iconoclastic move by a man who has made a career out of upsetting apple carts (and TV executives). When Jeremy Clarkson announced last month that he and his fellow ex-Top Gear … Continue reading
Online Companies Boost Their Ad Spending 21 August 2015
Online companies have joined the list of the country’s top advertising spenders in the first half of this year, spending trillions of rupiah on TV and print advertisements, according to a recent study by market research firm Nielsen. The … Continue reading
