Muvi Powers Chilling’s Seamless Migration to a Feature-Rich, Multi-Platform Horror Streaming Experience

About Chilling App

Chilling App is the first-of-its-kind, horror-exclusive on-demand streaming service in the United States, designed to give fans a spine-tingling entertainment experience. Built on a subscription-based model, Chilling offers seamless access to a massive library of horror content, from cult-favorite movies and binge-worthy series to chilling short films and immersive audiobooks of classic horror novels. Available across multiple platforms, Chilling stands out with its intuitive mobile and smart TV apps, as well as distinctive engagement features such as customizable audiobook ambience, sleep timer, autoplay, offline downloads, and flexible payment options. With its immersive design and fan-first approach, Chilling has redefined how horror enthusiasts consume their favorite genre.

Challenges Faced By Chilling App

A horror-only streaming service was a great idea, but it came with its own set of challenges before Muvi entered the picture. It was built on its internal platform, which lacked robust infrastructure and user-engagement features essential for delivering great streaming experiences.

Chilling has a huge library of horror content, and it keeps growing every week. Managing content was therefore difficult, and the platform’s content management workflow was inefficient and largely relied on manual upload of content. 

Chilling wanted to serve a global audience, but their delivery networks were not optimized for videos. There were frequent buffering issues, slow loading times, and inconsistent video quality during playback at the viewer’s end.

Chilling’s sign-up and payment process was a bit complex for new users. Even the video player was very basic and had limited playback features. 

The horror streaming service was only available on the mobile app ecosystem with no support for dedicated TV apps.

How Muvi Helped Chilling App

Chilling was offered Muvi One that fitted its requirements perfectly and provided the organization with a seamless migration experience without any technical hassles.

Muvi One supports large-scale data migration, allowing Chilling to migrate all its content and existing app’s user data without any disruption to service or user experience. Over 5000+ horror titles, user data of 15k+ customers, and payment architecture were seamlessly migrated without downtime.

Chilling’s extensive library of video and audio content is hosted on a dedicated cloud server, ensuring optimal storage space, bandwidth, and a 99.9% uptime.

A robust content management system was deployed that takes care of everything from configuring pricing, bulk uploads, metadata management, and more. 50+ titles are uploaded by Chilling’s team every day.

Using Muvi One’s no-code app development framework, Chilling launched fully-featured native apps across multiple ecosystems: iOS, Android, Roku, Fire TV, and Samsung TV. 

Chilling wanted to create a place where creators and writers could upload their own content, and this was achieved thanks to Muvi One’s user-generated content module, giving role-based creator access to verified users. 

Muvi One also gave a dynamic user experience to its customers with the Chilling App:

• Easy single sign-on to log in directly via Facebook or Gmail accounts.
• Code-based TV login for a simplified smart TV sign-in experience.
• Personalized space subscribers to manage their playlists, favorites, watch history, and downloaded content.
• Users can use the ambiance menu in the video player and select a spine-chilling ambiance track that plays in the background along with horror audiobooks.

Why Choose Muvi for Your Streaming Business?

The success of Chilling’s horror streaming platform is a direct result of the strategic partnership with Muvi. Muvi One’s end-to-end OTT solution provided the exact features and scalability Chilling needed to overcome its previous platform limitations and realize its vision. If you’re looking for a platform that can give you a complete end-to-end solution to manage and stream your content, Muvi is the one-stop solution for it. Want to learn more about Muvi One and how it can help you launch your streaming service? Get a free 14-day trial today.