From Nollywood Vision to Global Streaming Stage — Powered by Muvi One

EbonyLife ON Plus is the digital home of one of Africa’s most loved entertainment brands. Known for reshaping the narrative around African storytelling, the company has always had one mission at heart — to take authentic African content to every corner of the world, without dilution, without compromise. But making that leap from being a premium production powerhouse to running a fully independent global streaming platform? That required more than content. It required infrastructure, scale, and a backbone that could keep up with the ambition.

That’s where Muvi stepped in.

Challenges Faced

Before launching ON Plus, EbonyLife recognized that building a streaming platform was more than publishing videos online — it meant delivering a polished, intuitive experience anywhere audiences choose to watch. They needed a platform that could support global scalability, frictionless sign-ins, flexible payment collection, smart personalization, and features that keep engagement high. They also wanted a design that reflected their distinct brand identity and voice — not a templated OTT look.

One of the biggest challenges was delivering a modern OTT experience comparable to global leaders, but tailored specifically for African content and audience expectations. The platform needed features that supported both casual discovery and deep engagement — from smart recommendations to personalized watchlists — while maintaining a secure, seamless login and payment journey. Above all, it needed to launch quickly and without the overhead of building and maintaining a custom tech stack from scratch.

How Muvi Helped

Muvi One delivered a complete streaming ecosystem that met EbonyLife’s requirements — from UX to monetization, device compatibility to smart recommendations — without the burden of ongoing backend development. The result is a platform that feels bespoke to EbonyLife’s brand and intuitive to its audience.

Seamless Login with Google SSO: Muvi’s integration with Google Single Sign-On made getting into the app effortless for users. 

Multiple Payment Gateways: To support subscribers across different regions and payment preferences, Muvi enabled multiple payment gateway integrations. 

Smart Personalized Experience: Muvi’s AI-powered recommendation engine analyzes viewing habits in real time, delivering personalized content suggestions that keep users engaged.

Watchlist & Continue Watching: Features like Add to Watchlist and Continue Watching let users curate their own experience and easily pick up where they left off — just like the biggest global streaming services.

Free & Premium Content: With support for both free content access and premium subscription tiers, EbonyLife can attract new viewers while also driving conversions to paid plans.

Like & Share: Social engagement is a key part of fandom — Muvi’s built-in Like and Share features make it easy for viewers to interact with content and promote it across social media.

FAQ & Support Section: To reduce friction and preempt common user questions, Muvi helped integrate an intuitive FAQ section directly into the platform.

Custom Website Template & Branding: Instead of a generic OTT interface, Muvi enabled a fully customized website template that brings the EbonyLife brand to life — vibrant, expressive, and reflective of its cultural roots.

App Splash Screens: On mobile and TV apps, Muvi configured bespoke splash screens that ensure every touchpoint feels consistent with EbonyLife’s premium identity.

Token-Based Redirection to Third-Party Experiences: Muvi’s flexible content routing capabilities also allowed EbonyLife to safely redirect authenticated users to affiliated third-party ecosystems — such as partner sites or extended content hubs — using secure token-based access.

Why Choose Muvi?

When you need a streaming platform partner that delivers both power and flexibility, Muvi One stands apart:

• Fast Time-to-Market with a fully managed platform that eliminates custom backend development.

• Global Scalability with reliable performance across devices and regions.

• Flexible Monetization with support for multiple payment gateways and subscription models.

• Smart Personalization with recommendation engines that drive engagement.

• Engagement-Centric Features such as Continue Watching, Watchlist, Like & Share.

• Brand-Aligned UX through custom templates, splash screens, and tailored design.

• Seamless User Journeys with Google SSO, FAQ support, and token-based integrations to affiliates.

For EbonyLife, Muvi One isn’t just a streaming platform — it’s the engine that powers discovery, engagement, and growth globally.

Ready to Launch Your own Video Streaming Platform?

If you are looking to launch a video streaming platform like EbonyLife, take a 14-Day free trial of Muvi One!