From Cable to Cloud: How VybeStream Built a Modern TV Experience Through Smart Scheduling

Committed to delivering a seamless and familiar viewing experience, VybeStream empowers audiences to enjoy scheduled programming — just like traditional TV — but with the flexibility and accessibility of the internet.

To achieve this vision, VybeStream chose Muvi One as its technology backbone, leveraging our EPG (Electronic Program Guide) feature to build a genuine linear-channel experience within its OTT platform. Rather than displaying a purely on-demand paradigm, VybeStream offers them a curated schedule of shows, events, and themed blocks.

Challenges Faced by VybeStream

1. Linear Channel Scheduling — They needed to operate live TV-style channels, complete with an electronic program guide (EPG), to give viewers the feel of “real TV,” not just VOD.

2. Global Reach, Multi-Device Access — Their audience spans across devices and they wanted to make the linear experience consistent everywhere.

3. Scalability & Control — Managing linear programming, schedule changes, and viewer experience without manual overhead or risk of outages.

4. Monetization — They wanted to monetize linear content (via subscriptions and vouchers) while maintaining tight control over content and delivery.

How Muvi Helped VybeStream

When VybeStream first approached Muvi, their goal was clear: replicate the familiar rhythm of TV viewing while breaking free from legacy broadcast limitations. Their audience craved structure — scheduled slots, daily shows, event programming — but also expected the convenience of streaming: cross-device and on-demand. With Muvi’s EPG feature, VybeStream was able to visually map out their channel lineups with precision.

Using Muvi One’s EPG feature, the VybeStream team built a robust schedule that displays in every app. The EPG not only shows what’s playing live now, but also previews upcoming shows. Behind the scenes, Muvi manages the synchronization between playlist scheduling, encoding, and delivery, allowing VybeStream to seamlessly insert live content, reruns, and special programming.

What This Means for VybeStream Viewers

For the audience, the impact is profound. Rather than hunting for what to watch, viewers simply open the EPG on their VybeStream app, scroll through daily or weekly lineups, and choose what fits their mood — just like legacy TV. Live events appear in real time, and catch-up shows are scheduled conveniently for later. Thanks to Muvi’s EPG, the transition from traditional scheduled TV to a modern streaming platform feels smooth and natural.

This elegant integration also gives VybeStream the ability to monetize strategically. By aligning scheduled content with ad breaks, promotions, and curated blocks, they unlock monetization opportunities that mimic broadcast models but with the flexibility and precision of digital streaming.

Why VybeStream Chose Muvi

VybeStream’s choice of Muvi One was not accidental. They needed more than just a video platform — they needed a partner that understood both linear and on-demand viewing. Muvi provided:

• Scalable scheduling infrastructure via built-in EPG tools

• Cross-device consistency — the same programming guide experience across web, and Roku TV app

• Seamless content delivery with Muvi handling live ingest, playout, and synchronization

• Monetization flexibility — the ability to run live, scheduled programming while also offering on-demand content

Ready to Launch Your Own Linear Streaming Service?

If you’re looking to build a TV-like streaming app with live channel scheduling, EPG, and seamless multi-device delivery, Muvi One + Muvi Playout can make it happen.
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