Muvi Blogs

Beyond The Buzz- Latest Insights From Muvi

Please wait while we enable your Account

0%

Contacting Amazon Web Services
Deploying Cloud Servers, Storage, Transcoding & Database Servers
Deploying Global CDN
Deploying Firewall & Enabling Security Measures
Deploying the CMS & Admin Module
Deploying Website, Mobile & TV Apps framework
Creating your FTP account
Finishing up all the modules
Preparing for launch

7 day rating time becoming irrelevant in the VOD age 06 May 2016

In the age of Video-on-demand, Live-plus-7-day rating time is becoming irrelevant for advertisers according to Nielsen’s senior VP of audience insights, Glenn Enoch. An increase of 4% to 58% can be seen after the 7-day period depending on the genre. Reality shows fared poorest in the extended time, while animated comedy shows scored highest. The major reason behind this is VOD services by Pay-TV and other independent providers which has led to shifting of viewing habits. According to Nielsen, VOD viewers are more engaged with average viewing time of 30 minutes compared to 15 minutes of linear TV. Live and time-shifted TV still accounts for a large percentage of viewing times.

Source: Rapid TV News

Don't forget to share this post!


Latest Posts

Start Muvi One 14-days Free Trial

No Credit Card Required

Your website will be at https://www.yourname.muvi.com, you can change this later.

Related Blogs
EST (Electronic Sell Through) - The What, Why and How

EST (Electronic Sell Through) - The What, Why and How

  Electronic Sell Through (EST) has been a game changer since last year because the acquisition of digital movies and...

30 November 2022
Metadata Management - Makes your content Search Friendly and Easily Discoverable with Muvi!

Metadata Management - Makes your content Search Friendly and Easily Discoverable with Muvi!

  Why must you consider metadata management? Video metadata is highly essential for successful content recommendation as well as providing...

29 November 2022
How to Provide an Uninterrupted FIFA World Cup Streaming Experience to your Audiences with HLS?

How to Provide an Uninterrupted FIFA World Cup Streaming Experience to your Audiences with HLS?

    Soccer is a widely popular game and FIFA is the most watched event in the sports industry. A...

29 November 2022
4 Must-Needed Technologies to look for in a VOD Platform

4 Must-Needed Technologies to look for in a VOD Platform

  Are you planning to build your own VOD platform? There are several practical technologies to pay attention to for...

28 November 2022
How Improved CDN Helps Meet Surging OTT Demand?

How Improved CDN Helps Meet Surging OTT Demand?

  Content Delivery Networks are servers that are distributed geographically, and function together to serve your viewers faster and with...

25 November 2022






 

Get Offer
close-link