Muvi Blogs

Beyond The Buzz- Latest Insights From Muvi

Please wait while we enable your Account

0%

Contacting Amazon Web Services
Deploying Cloud Servers, Storage, Transcoding & Database Servers
Deploying Global CDN
Deploying Firewall & Enabling Security Measures
Deploying the CMS & Admin Module
Deploying Website, Mobile & TV Apps framework
Creating your FTP account
Finishing up all the modules
Preparing for launch

ABC Talks Sweet About VOD But Can’t Cover Up Its Inability To Monetize It 30 September 2015

Advertising Week NY ABC Lisa Heimann

ABC has a love-hate relationship with video on demand: The network loves the young, affluent and highly engaged audience but hates the fact that VOD viewers can’t be fully monetized using Nielsen’s current measurement tools.

VOD took center stage today at an Advertising Week session in New York, where ABC unveiled its ABC Unified: Videobiquity Insights, a multiplatform audience analytics tool. The network touted the advantages of video on demand over other platforms while decrying its inability to monetize that audience. VOD platforms use among MVPDs (multichannel video programming distributors) was up 14 percent last season, while streaming was up 25 percent.

Audiences that watch online or via VOD “actually watch more” of a program than those watching the same program on traditional, linear TV, said Lisa Heimann, VP of research for ABC. Online viewers watch 44 percent more of an episode than linear viewers, and VOD viewers watch 49 percent more of a program. One reason for the disparity is that linear viewers can tune into a program that is already airing, while VOD and online viewers start from the beginning of shows. “When people make that active choice, they’re heavily engaged,” Heimann said.

Read the entire story here.

Don't forget to share this post!


Latest Posts

Try Muvi One free for 14 days

No Credit Card Required

.muvi.com
Your website will be at https://yourname.muvi.com, you can change this later.

Related Blogs
11 Biggest Streaming Mistakes That Live Streamers Make + How to Avoid Them

11 Biggest Streaming Mistakes That Live Streamers Make + How to Avoid Them

  Are you a newbie live streamer, afraid of streaming mistakes? Then, you are on the right page! We will...

30 March 2023
The 9 Best Live Broadcasting Software of 2023

The 9 Best Live Broadcasting Software of 2023

  Introduction Live streaming has become quite popular over the last decade and has emerged as an easy-to-reach method of...

27 March 2023
Get a Free ‘Exclusive’ Visitor Pass for The NAB Show Las Vegas, 2023,with Muvi

Get a Free ‘Exclusive’ Visitor Pass for The NAB Show Las Vegas, 2023,with Muvi

Muvi – the world’s first no-code OTT platform is ready to showcase its powerful features at the NAB Show 2023,...

23 March 2023
The Importance of Security in eLearning Platforms

The Importance of Security in eLearning Platforms

  In recent years, eLearning has become increasingly popular as a means of accessing education and training online. With the...

20 March 2023
Design Stunning VOD Websites & Applications with Muvi Visual Designer at NAB 2023 Las Vegas

Design Stunning VOD Websites & Applications with Muvi Visual Designer at NAB 2023 Las Vegas

  Celebrating 100 years of broadcast media and entertainment innovation, NAB 2023 is just a few days away. The best...

17 March 2023




 

Book a Meeting
close-link