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Ad Spending For Digital Media Poised To Pass Broadcast TV

fti-ad-forecast-chart

The lines were bound to cross sometime. And 2015 is when core Internet spending will surpass broadcast TV — including its offshoot online video on demand hosting services — according to a forecast out today from FTI Consulting.

The firm projects that Internet spending will rise 11.4% to $41.8 billion while broadcast lifts just 0.9% to $38.9 billion. Cable, also including online, is expected to be up 6.2% to $33.4 billion. Advertisers still spend more on direct mail — $44.2 billion — than they do on Internet. But that will change in 2016.

In 2018, FTI expects advertisers to lay out $55.6 billion for online, $45.5 billion for broadcast, $40.0 billion for cable, and $44.2 billion for direct mail.

Read the entire story here.

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