Offering up better and “branded” video on demand service should be a main strategy for pay TV channels to grow revenue, according to a recent survey.
Nearly 31% of pay TV executives — channels and operators — believe pay TV channels should deliver catch-up video-on-demand programming, leaving the “user experience” to pay TV operators that include cable, satellite, and telco companies. This is according to a study by Conviva, a video management company. Almost as many in the study — 25.8% — believe TV channels should also control the “user experience” of non-linear TV services, then syndicate those services to pay TV operators.
Only a small number of executives — 7% — believe pay TV channels should focus on delivering only linear channels with pay TV operators.
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