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Consumers Expect More Devices To Be Connected, Finds New Ericsson Survey 16 November 2015

Ericsson Consumer Lab A Networked Life

Ericsson Consumer Lab’s new survey is a very generous revelation of what the future is going to look like. The new survey titled ‘A Networked Life’ found that consumers expect more devices connected to the internet to serve their countless requirements of accessing the web.

The report also finds that consumers acknowledge the advantage of various devices in their life getting connected to the internet. The respondents for this survey were numbered at 45,290 face-to-face and online interviews with people form the age group of 15-69 years old, representing about 1.2 billion people across 24 countries including Brazil, Canada, China, France, Germany, India, Indonesia, Italy, Japan, Norway, Sweden, the UK and the US.

The highlights of this survey are :-

1. Chile with 32 per cent, South Korea with 29 per cent and Brazil with 28 percent have the highest penetration of internet users.

2. The forerunners of the networked lifestyle are the netizens who spend more time online on a wider range of services than others, comprising of 17 per cent globally.

3. 65 per cent of netizens participate in a sharing economy, compared to 9 per cent of un-networked.

4. 98 per cent of netizens own more than one device (smartphone and other devices like a laptop or tablet).

5. In 12 countries, it was found that the average number of devices connected to the internet has increased to 4.1 devices in 2015 as compared to 3.1 devices per household in 2014.

6. In 24 countries, 32 percent own a smart TV. It is possible video on demand streaming services and apps will become mainstream on a global scale in the near future causing ripple sin the entertainment industry.

Source : Indian Television

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