Consumers are increasingly watching longform video on online video streaming services, with the proportion of screen time dedicated to shortform decreasing, according to new research.
A report from video analytics firms Conviva concludes that 2015 was the year that premium TV came into its own on online platforms. It said the proportion of online viewing dedicated to longform was 23% last year compared with 19% in 2014.
Binge watching has become the biggest thing since the wireless remote, and millennials now watch the majority of their TV in a non-linear way. There was a sharp drop-off in shortform viewing, with 56% of the total for this type of content, compared with 62% a year earlier.
Movie viewing was up 1% at 6% of the total, and live OTT viewing was flat at 15% of the total.
Source : TBI Vision