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Cox Cable Just Released A Report That Says Only 27% Watch Live TV

Cox Communications, one of the country’s biggest cable companies, recently released a manifesto against cord cutting.

In it, the company outlines all the ways a normal cable package could actually save you money. But one of the most intriguing parts is a statistic that Cox shares about how many people actually watch live TV. The company says that its research arm, Cox Consumer Insights, “discovered that only 28% of consumers watch live TV.”

Cox attributes this to the “growing popularity of Hulu Plus,” but also says 53% of the time-shifted TV – people watching content that isn’t live – was from DVR and VOD services.

Source : Business Insider

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