At the tail end of last week, the Q3 2015 Video Trends Report was released by Digitalsmiths, a TiVo company. The report tracks consumer behavior across a multitude of video services in the US, including pay TV, video on-demand, OTT video services, and connected devices, surveying 3,153 consumers over the age of 18.
According to the report, the majority of respondents were pay TV subscribers however, as more and more people cut the cord, Digitalsmiths sought to understand the audience that forgoes any pay TV service.
Of the respondents without pay TV, 19.3% had cut the cord within the last 12 months and just over 42% had cut the cord over one year ago. Interestingly, antenna TV is on the rise. Thirty-eight percent of respondents were cord-nevers, having never subscribed to pay TV service, but over 45% of respondents without pay TV reported using an antenna to receive basic channels, which is a nearly 12% increase from a year ago. and a surprising variation from the typical OTT route of cord-cutters or cord-nevers.
Source : Rethink Research