Please wait while we enable your Account


Contacting Amazon Web Services
Deploying Cloud Servers, Storage, Transcoding & Database Servers
Deploying Global CDN
Deploying Firewall & Enabling Security Measures
Deploying the CMS & Admin Module
Deploying Website, Mobile & TV Apps framework
Creating your FTP account
Finishing up all the modules
Preparing for launch

For Some Reasons, TV Industry In Ireland Is Dodging The Truth

Roshan Dwivedi Published on : 14 December 2015

Ireland’s Television Audience Measurement (TAM) agency, the body that reports on TV ratings, continues to insist that Ireland watches TV in the same way as it did years ago. All of the video streaming services like Netflix, tablets, smartphones and online TV players have apparently not had any effect on our traditional TV viewing.

It’s not just a matter of media curiosity. Advertisers and media buyers rely on this kind of information. Right now, they’re getting mixed signals.

Currently, TAM’s statistics show a 25pc drop in viewership of ads among 15-34 year olds and housekeepers in the last two years. That is a startling figure. And it indicates some significant change in TV consumption, probably linked to a fall-off in live TV consumption.

TAM’s explanation is an undefined reference to “fragmentation”. But it insists – and this is the key part for advertisers – that there has been absolutely no fall-off in live TV consumption.

Simply put, Irish people are now snacking on video content, including live broadcasts, on tablets, laptops, phones and Xboxes. In many cases, it’s the same programmes as on conventional TV. And it’s not just ‘young people’. We’re all starting to adjust the way we watch telly. Our agencies will soon have to face up to it.

Source : Irish Independent

Written by: Roshan Dwivedi

Add your comment

Leave a Reply

Your email address will not be published.

Try Muvi One free for 14 days

No Credit Card Required
Your website will be at, you can change this later.

Upcoming Webinar
June 14

8:00AM PST

Importance of User Types in a Streaming Platform’s Success

In this webinar, you will learn :

  • Different types of users in the streaming platform and their behaviors
  • Way to set up the best monetization strategy for different type of users by meeting their needs
  • Possible marketing options to cover these users and increase revenue

Event Language: English
1 hour