Fullscreen – a video on demand service claimed to be for the ‘social-first generation’ is being launched soon. Fullscreen is an already popular YouTube network which is jointly owned by AT&T and Chernin Group. The popularity of the network makes this move a logical step as this is where they will make the most of the revenues. Fullscreen will be a paid ad-free service. It will also have movies and TV shows from 70s and 80s for $4.99 per month, and will be available online, as well as on iOS (iPhone and iPad), Chromecast and select Android phones.
According to John Stankey, CEO of AT&T Entertainment Group, Fullscreen is “an important part of our entertainment strategy for this demographic and a great fit with our mobile, video and broadband services,”. “We’re pleased to be working with a proven leader in creating content for millennials that’s relevant, social and designed for viewing on mobile and other connected devices.”