Written by: Roshan Dwivedi
Google Fiber is about to change the way TV ads look for subscribers in Kansas City. And it has the potential to upend the entire TV industry in the very near future.
In the next few weeks Google will roll out a small but revolutionary TV ad-tracking program, tipped early today at Adweek. Google’s new program will deliver ads to Google Fiber subscribers that will be automatically selected based on the viewer’s geography, the kind of show airing, and that house’s viewing history. The new ad program will also directly measure how many people see a given TV ad, bringing the TV industry much closer to the way that ads are now sold on the web.
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