Google Inc.’s YouTube, which has signed up partners for a new paid video on demand service, may find out by early next year whether its own Internet stars really are as valuable as those in Hollywood.
Partners accounting for more than 90 percent of YouTube viewing have signed on to the paid service, the company said in a statement. While the lineup includes home-grown celebrities and music videos, YouTube so far doesn’t have TV networks such as Fox, NBC and CBS, according to people with knowledge of the matter who asked not to be identified discussing the project.
TV staples like Fox’s “Futurama,” NBC’s “Parks & Recreation” and CBS’s “Under the Dome” are a featured part of competing products from Netflix Inc. and Amazon.com Inc. Without shows like those, YouTube’s commercial-free service will have to attract paying viewers with original series, music videos and thousands of its channels already available for free.
Read the entire story here.