How Comcast is Applying A Change Of Tactics In Response To Cord Cutters

Reddit user demian87 recently posted a letter from Comcast notifying him or her of a new Comcast internet access pricing plan being trialed in Fort Lauderdale, the Keys, and Miami, Florida. According to this letter, Comcast will set a limit beginning on October 1 of 300 GB per household per month. Customers who exceed this limit will have to pay $10 for every additional 50 GB needed after that, or sign up for an unlimited data plan for an additional $30 per month.

Comcast spokesman Charlie Douglas confirmed that the letter is authentic, along with the company’s new unlimited pricing plan. Douglas explained that “the company has trialed three other pricing plans since 2012 when Comcast had a static limit of 250 GB per month.” In a related development reported by the New York Times, Comcast will campaign to win over the quintessential cord-cutter class with new TV services designed to entice them into subscribing to its internet access service. Comcast will begin offering a $15-a-month VOD service called Stream that includes broadcast networks and HBO for its internet customers. The new service will be available in Boston, Chicago, and Seattle later this year and across the company’s coverage areas in the United States in 2016.

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