No one ever said dance was easy. But now choreographers are tapping the streaming market in an effort to make the physical, mental and emotional intensity of the art a little more accessible to dancers worldwide.
CLI Studios (which stands for “create, learn, inspire”) was conceived by choreographers John Arpino and Teddy Forance in early 2015, officially launching in May. The monthly subscription VOD service is not the first company to offer video choreography tutorials from professionals to dancers, but with access to the likes of So You Think you Can Dance stars, including Stephen “Twitch” Boss, Allison Holker and Brian Friedman, it is among the most high-profile.
The service costs $39.99 a month, with weekly tutorial videos uploaded for users.
“VOD solves a need for people who don’t live in New York City or L.A. to have access to in-person classes all the time,” said Arpino in an interview with StreamDaily. “I don’t think you can ever replace in-person classes, but you can’t take master classes 52 weeks a year.”
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