IHS: Cord Cutting on the Rise

Research house IHS Technology added to the growing evidence that cord cutting emerged as a real threat in the second quarter, releasing a study that reports that the pay TV business lost to video on demand streaming services more than 658,000 subscribers in the second quarter, driven by sluggish performance in the IPTV sector.   In its study —  State of the U.S. Pay TV Operator Market – IHS said that IPTV, which includes telcos AT&T and Verizon – reported video customer growth of less than 1% in the period, compared to 3% in the prior year.

“Until the fourth quarter of 2014, IPTV had been the only pay TV category to experience growth; however, by Q2 of this year, IPTV’s significant forward momentum had been lost,” said IHS Technology’s principal analyst of television and media Erik Brannon in a statement.

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