IMAX said it will develop a premium, location-based virtual reality offering that includes entertainment content and games in a joint venture with Starbreeze to be delivered to multiplexes, malls and other commercial destinations. They will create a VR experience that will use the Swedish firm’s StarVR headset technology.
Starbreeze’s library of VR entertainment content and games will be made available to consumers, while IMAX said it will look to establish new VR content partnerships through its existing Hollywood filmmaker and studio relationships.
IMAX CEO Richard Gelfond says, “As technology and entertainment options evolve, we continue to innovate and find new platforms to extend The IMAX Experience.”
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