Written by: Roshan Dwivedi
Live-to-VOD is an emerging, converging set of solutions and technologies designed to support all video publishing initiatives, more specifically the broadcast industry’s transition to an IP delivery model, built on the foundation of abundant compute capacities and open software architectures.
IP-based video consumption (across multiple screens, access points and devices) is increasing all over the world, including inside China.
IPTV video on demand platforms, services and solutions (from ingest to monetization, transcoding, customized modules to integrated workflow) are poised to book $3 billion in 2015 spending, with large, integrated vendors (i.e. Brightcove, Kaltura, Ooyala and Piksel, among others) capturing 60.7% of the work.
These software and services segments (i.e. the enterprise, media players, discovery/recommendation/optimization engines, analytics, ad stitching/serving, processing/transcoding and end-to-end workflow) combined exhibit a 2007 – 2017 CAGR of 26.5%, according to this study.
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