Italians watch more linear TV than any other country in Europe – about 4 hours and 20 minutes per day – but the British lead the pack in online and personal video recorder viewership, according to a recent study by IHS Technology.
In its report IHS found that U.K. residents watched an average of 14 minutes less TV per day in 2014 than in the prior year. But Brits substantially increased the amount of time they spend watching shows on PVRs like Sky+ and YouView, or via video on demand streaming services like Netflix and BBC iPlayer.
According to IHS, other countries were slower to board the streaming bandwagon, with Spain keeping linear viewing steady at 242 minutes per day, but watching just 8 minutes per day online (a 24% increase). French TV viewers watched about 216 minutes of broadcast TV each day, 10 minutes less than the year before. And though they are watching more online, it’s not at the pace of their British counterparts. Non-traditional viewing time rose 17% in 2014 in France to about 21 minutes per day, with the largest increases from pay TV operators’ video on demand services, which grew about 20% to 7 minutes per-day. Netflix only launched in France in the fourth quarter of 2014, so the full impact of the streaming service was not visible in 2014.
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