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Advertising dollars to shift towards mobile video 27 February 2017

Mobile video is gearing up and even passing PC viewing swiftly. According to a recent report, Two-thirds of US consumers watch mobile video on a daily basis and looking at this shift, advertisers are preparing to shift ad dollars in response.

According to AOL’s latest report, mobile video is neck to neck with the PC viewing, at 57% to 58%. In the US, 67% use smartphone and 70% use their PC devices to watch video away from TV. The report states that out of those surveyed, 77% said they couldn’t live without their smartphones and in US this is the case with some 89%.

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