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Digital Video will keep growing, outperforming Display Ads

Roshan Dwivedi Published on : 17 March 2017
Digital Video will keep growing, outperforming Display Ads

According to a recent eMarketer report, the total numbers of U.S. digital video viewers are set to increase from 221.8 million in 2017 to 239.2 million by 2021, while the internet penetration rate will increase from 81.2% to 83.5%, during the same forecast period.

The growth will translate to a compound annual growth rate (CAGR) of 2.6% from 2015 to 2020. Meanwhile, pay-TV viewers will decrease by a CAGR of 1.1% during the same time period. The report concluded that the digital video viewership will continue to grow at least through 2021 outperforming display ads online.

Written by: Roshan Dwivedi

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Keep it Secure, Keep it Safe: Tips and Techniques to Protect Your Video Content

Streaming content security has quickly elevated to the number one priority across the industry. That’s because billions are being lost in live event revenue, such as sporting events, to pirates each year. But securing streaming content from theft isn’t an easy task. There are hundreds of possible vectors, everything from network intrusion to player/app doppelgangers to CDN leeching, through which pirates can obtain and redistribute content. In this webinar, SVTA CEO Jason Thibeault will take a look at some of the more prominent vectors, techniques and tips to mitigate potential problems, and discuss the recent SVTA Security Working Group publication, “OTT Streaming Security Checklist.” 

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Streaming content security has quickly elevated to the number one priority across the industry. That’s because billions are being lost in live event revenue, such as sporting events,…...

Event Language: English
1 hour