According to a Digital TV Research, the US and Canadian Pay TV markets are set to headwinds as the industry is hit by subscribers dropping services and a rise in on-pay homes. The research stated that Pay TV subs in North America will fall by 10 million from 112 million in the peak year of 2012 to 102 million in 2022, having a decline of 9%.
There will also be a rise in the number of non-pay homes during this period, hitting 41.56 million by 2022, almost a double of amount over the same research period. The Pay TV penetration will drop from the peak of 87.4% in 2013 to 75.2% by 2022.
