Written by: Roshan Dwivedi
TV networks increasingly get a sizable piece — almost 30% — of their total month-long viewing of a TV program from millennials/Gen Xers’ after its live airing from video-on-demand/streamed viewing.
New data released by ABC during Advertising Week shows that 28% of prime-time viewing among 18- to-34-year-old viewers occurs from video on demand , from day four after a program’s live airing through day 35 — and from day one through 35 with online streaming.
This long-term VOD/online viewing among young viewers is much higher than among older viewing groups — 17% for viewers 18-49 and 11% for viewers 25-54. Among women 18-49, 21% of total TV viewing is from VOD services/online streaming through 35 days.
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