Nigerians are consuming more of their TV and video content on mobile devices than ever before but poor connectivity and pricey data packages for VOD services are limiting even faster change.
Data from Ericsson ConsumerLab’s TV and Media report for Nigeria
shows that even though traditional television remains the most popular choice for video consumption, Nigerians are consuming more video content on smartphones and tablets than they do on television.
The growth of internet users in the country
and the high number of smartphone ownership as well as the rise of smartphone subscriptions—projected to reach 43.7 million next year
—are contributing factors to the changes in video content consumption in Africa’s largest mobile market. Another factor is a distinct lack of fixed broadband—leaving mobile broadband as the primary way to access the internet as Nigeria’s growing middle class consume content on the move.