Muvi Blogs

Beyond The Buzz- Latest Insights From Muvi

More Nigerians Are Consuming Video On Mobile Than TV 08 December 2015

Nigerians are consuming more of their TV and video content on mobile devices than ever before but poor connectivity and pricey data packages for VOD services are limiting even faster change.

Data from Ericsson ConsumerLab’s TV and Media report for Nigeria shows that even though traditional television remains the most popular choice for video consumption, Nigerians are consuming more video content on smartphones and tablets than they do on television.
The growth of internet users in the country and the high number of smartphone ownership as well as the rise of smartphone subscriptions—projected to reach 43.7 million next year—are contributing factors to the changes in video content consumption in Africa’s largest mobile market. Another factor is a distinct lack of fixed broadband—leaving mobile broadband as the primary way to access the internet as Nigeria’s growing middle class consume content on the move.
Source : Quartz

Don't forget to share this post!


Roshan Dwivedi

Related Posts

White Papers

Latest Tweets

Join Us On Facebook

Subscribe to our Newsletter

Take a Free Trial to experience
how easy it is to 

Launch an OTT Platform
Try for Free
No Credit Card required!
close-link