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NAB 2015: Content discoverability to be the top challenge for the TV biz, “and there’s no number two”

content-discovery

With the digital, global, avalanche of content ever growing and never slowing, discoverability will be the number one challenge in the video on demand industry’s future, according to panellists on a forward-looking TV panel at the National Association of Broadcasters conference here in Las Vegas.

Entitled “TV 2020 in the networked society” the panellists noted the deluge of content consumers face now (let alone in five years) and the crippling inability of user interfaces so far to properly sort and organize content in a way that is satisfying to consumers seeking good content and producers who want those viewers to find their stuff.

Read the entire story here.

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