The data from Sandvine, revealed in Netflix’s quarterly earnings report, shows that Netflix’s share of North American traffic data has continued to grow, up from 35 percent of peak downloads in 2014.
Apple’s iTunes accounted for 3 percent of peak download traffic in 2015, finishing in a multi-way tie for fourth place with Amazon Video, BitTorrent, Hulu, and Facebook.
The success of Internet video streaming services, particularly by Netflix, comes as Apple is heavily rumored to be pursuing its own over-the-top Internet television subscription service. Just this week, the president of ESPN revealed that his company is in continuous talks with Apple, though the company has been “frustrated” by roadblocks with content owners.
Source : Apple Insider