After launching in March, Netflix expanded fast: its reach expanded by an average 30% per month from April to September. Throughout this period of rapid growth, Roy Morgan released each new month-by-month result to chart the Subscription VOD service’s dramatic rise in household subscriptions and reach across the population.
From October to December, however, Netflix’s growth had slowed. With monthly growth no longer in the stratosphere, we can begin to use data accumulated over a three-month period for SVOD subscriber numbers and population reach. The great benefit of this is the additional flexibility, robustness and granularity delivered by the bigger sample of over 12,000 Australians per quarter.
Source : Roy Morgan