Muvi Blogs

Beyond The Buzz- Latest Insights From Muvi

Please wait while we enable your Account

0%

Contacting Amazon Web Services
Deploying Cloud Servers, Storage, Transcoding & Database Servers
Deploying Global CDN
Deploying Firewall & Enabling Security Measures
Deploying the CMS & Admin Module
Deploying Website, Mobile & TV Apps framework
Creating your FTP account
Finishing up all the modules
Preparing for launch

Netflix Use Up, Doesn’t Impact Pay TV 13 July 2015

Netflix

 

Netflix may have very little effect on traditional pay TV business — at least according to a new study. In contrast to many industry estimates, The Diffusion Group found that cable, satellite and IPTV platform use among Netflix homes declined only marginally to 2015 from 2012.

Surveying 3,428 consumers this year, the research firm found that 84% of the subscription video on demand service‘s customers also subscribing to a traditional pay TV service.This is down — but only three percentage points from 2012. Surveying 2,001 U.S. consumers three years before, TDG found that 87% of Netflix users also subscribed to a pay-TV service.

“So much for the hypothesis that Netflix use leads to the cancellation of legacy pay-TV services,” says Nick Beyer, analyst and author for TDG. That said, there is a greater difference when looking at pay TV users who use Netflix: The percentage of pay-TV homes using Netflix has substantially increased to 49% from 36%. Netflix ended 2014 at around 40 million users up from 27.1 million in 2012.

While the TDG study focused on the cord-cutting effect that some pay TV providers has been enduring, other studies/research has focused on actual viewing declines Netflix seems to have cause for some TV networks.

Read the entire story here.

Don't forget to share this post!


Latest Posts

Start Muvi One 14-days Free Trial

No Credit Card Required

Your website will be at https://www.yourname.muvi.com, you can change this later.

Related Blogs
DVR Enabled Live Streaming - Allows End-users to Play, Pause and Rewind Live Streams

DVR Enabled Live Streaming - Allows End-users to Play, Pause and Rewind Live Streams

    DVR-enabled live stream provides your audience an opportunity to pause, rewind, and continue watching during a live stream....

06 December 2022
How Ad-Supported Streaming Services is Going to Gain Traction in the Future?

How Ad-Supported Streaming Services is Going to Gain Traction in the Future?

    There is a cut-throat competition in the streaming industry and every business owner is fighting to gain maximum...

06 December 2022
Enhance Your Sports Live Streaming With Polling and Live Chat

Enhance Your Sports Live Streaming With Polling and Live Chat

  The season of sports live streaming is here. As we stand in the mid-way of the largest Football tournament,...

04 December 2022
The Rise of Live Streaming & Merchandising in the Sports Sector

The Rise of Live Streaming & Merchandising in the Sports Sector

  The sports streaming industry has grown significantly over the past decade resulting in a significant shift in the live...

02 December 2022
Enhance Customer Experience and build new relation with Video Hosting Solution for Financial Institutions

Enhance Customer Experience and build new relation with Video Hosting Solution for Financial Institutions

  Video banking solutions are on rise these days. Financial institutions have leveraged the way of serving their customers digitally....

01 December 2022

Try Muvi One
Free for 14 days

Launch your Multi-Screen Streaming Service
Instantly
START FREE
close-link