A report conducted by Communications Minister Malcolm Turnbull’s office, in conjunction with the UK Government, has revealed the staggering scope of Australia’s online piracy.
The survey of 2630 people found that 26 per cent of all Australians had consumed at least one illegal form of media in the first three months of this year. In other words, one in four Aussies are pirates.
But the research revealed that the host of punitive measures floated to solve the problem simply won’t work. Of the people who do consume media illegally, the survey found they would likely stop infringing if legal content was: cheaper (39 per cent), more available (38 per cent), and had the same release date as other countries (36 per cent).
The data found that to convince the majority of digital music consumers to pay for music, a single song needed to be priced at no more than $1.19 and a music subscription service would need to be about $5 a month — half what most services charge now.
In terms of pricing, TV and video on demand streaming services such as Presto, Stan and Netflix seem to have it right, with the majority of people willing to pay $10 a month.
To stop people from pirating, the research found that having all content available legally, under a fair-priced subscription service in a timely manner was by far the most effective way to stop pirating.
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