Please wait while we enable your Account

0%

Contacting Amazon Web Services
Deploying Cloud Servers, Storage, Transcoding & Database Servers
Deploying Global CDN
Deploying Firewall & Enabling Security Measures
Deploying the CMS & Admin Module
Deploying Website, Mobile & TV Apps framework
Creating your FTP account
Finishing up all the modules
Preparing for launch

New Study Reveals Italian Millennials’ Inclination Towards Internet TV

Roshan Dwivedi Published on : 28 September 2015
Italian Millennials Internet TV

 

The Italian Millennial generation has 11.2 members ranging in age from 18 to 34 – digital natives who spend their time online using social networks, chatting, and posting photos with their ever-larger smartphones. A recent survey by Nielsen for Yahoo revealed key characteristics of this group, which has adapted to communicating in an audiovisual language and is less interested than earlier generations in passive TV viewing.

The relationship between Internet and TV is more complex.
At nearly four hours a day, this generation dedicates more time overall to TV than to Internet; still, the general trend of TV viewing is falling 8% annually, and TV viewing isn’t an activity done exclusively. In fact, when asked which item they’d rather have on a desert island – TV or Internet – this group had no doubts about throwing away the TV in order to go online instead. But this is traditional television, while the audiovisually-adapted Millennial now goes online for video on demand streaming services even in Italy, where in mid-October Netflix will try to disrupt the industry.

Read the entire story here.

Written by: Roshan Dwivedi

Add your comment

Leave a Reply

Your email address will not be published.

Try Muvi One free for 14 days

No Credit Card Required

.muvi.com
Your website will be at https://yourname.muvi.com, you can change this later.

Upcoming Webinar
June 14

8:00AM PST

Importance of User Types in a Streaming Platform’s Success

In this webinar, you will learn :

  • Different types of users in the streaming platform and their behaviors
  • Way to set up the best monetization strategy for different type of users by meeting their needs
  • Possible marketing options to cover these users and increase revenue

Event Language: English
1 hour