With the Summer Olympics set to begin on August 5th, cord-cutters find themselves in a familiar dilemma: While they can watch over-the-air content on NBC, they’re locked out of the network’s online streams which require pay TV authentication. One study suggests that Olympics video should find a home on video streaming platforms.
According to data collected by Snell Advanced Media, a broadcast services company, cord-cutters want more options for viewing Olympics video: 31 percent would like to watch the Games on Netflix, 17 percent want to watch on Amazon, and 15 percent would like a dedicated streaming channel on their set-top box (presumably one that doesn’t require pay TV authentication). For a variety of reasons, it’s unlikely any of these viewers will get their wish.
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