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Online Video Still Has Some Ground To Cover Before It Can Replace Linear TV 17 December 2015

New data from GlobalWebIndex which surveyed UK internet users 16-64 shows that the story is much of the same. While people have begun to watch slightly more internet video since 2012, this has not resulted in a decrease in time spent watching linear TV.

The gap is still wide: over the past four years, viewers across all age groups watch nearly four times as much linear TV than online video.

If there are no major differences among age groups there are between parents versus non-parents. With parents spending more time at home than non-parents, this group watches both more online video on video streaming services and linear TV than non-parents.

Source : The Drum

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