Please wait while we enable your Account

0%

Contacting Amazon Web Services
Deploying Cloud Servers, Storage, Transcoding & Database Servers
Deploying Global CDN
Deploying Firewall & Enabling Security Measures
Deploying the CMS & Admin Module
Deploying Website, Mobile & TV Apps framework
Creating your FTP account
Finishing up all the modules
Preparing for launch

OTT and 4K Increase Importance of Content and Programming

Roshan Dwivedi Published on : 28 May 2015

OTTand4KIncrease2-900x522

At the Content Delivery Summit and Streaming Media East 2015 earlier this month in New York, it was interesting to hear about the challenges media and entertainment companies are having migrating from a traditional TV model to an over-the-top (OTT) model of delivering content. Everything changes: content acquisition; slicing and changing content; inserting ads; programming; and, of course, delivery and playback.

Some basic arguments:

  • OTT: There is a difference between delivering content online and having an OTT strategy. Most are already delivering content through their own websites and apps; however, many are still developing their OTT strategies and how to work through set-top devices and subscription video on demand service providers like Netflix, Hulu and Amazon Instant Video.
  • Content and Programming: Creating great content, programming (determining when and where to place content) is still absolutely critical to maximizing revenue, whether you’re making money on ads, PPV or subscriptions.
  • User Experience: Ensuring a great viewing experience is critical to customer loyalty and usage. One provider stated that if your video start times exceed two seconds, customer abandonment rates can be 20% to 40%.

Read the entire story here.

Written by: Roshan Dwivedi

Add your comment

Leave a Reply

Your email address will not be published.

Try Muvi One free for 14 days

No Credit Card Required

.muvi.com
Your website will be at https://yourname.muvi.com, you can change this later.

Upcoming Webinar
April 25

8:00AM PST

Keep it Secure, Keep it Safe: Tips and Techniques to Protect Your Video Content

Streaming content security has quickly elevated to the number one priority across the industry. That’s because billions are being lost in live event revenue, such as sporting events,…...

Event Language: English
1 hour