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Pandora users get the choice of playback and skip for ads 21 September 2017

Pandora has launched Video Plus which is rolled out with T-Mobile, that offers rewards to viewers with song replays and the ability to skip tunes if they view ads.

42% of Pandora users, which is equivalent to 76 million monthly users, have already opted for the Video Plus program.

Video Plus ads are’nt for Pandora Plus and / or Pandora Premium users since those users will be able to skip and replay unlimited number of times with their subcriptions.

Brands that include various native and interruptive ad possibilities for audio, video and display are what Pandora’s incentive-based ad unit is all about.

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Roshan Dwivedi

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